How Smartphone (and App) Designers Get You Addicted

Smartphone Addiction – It’s Real

Are you addicted to your smartphone? Do you begin to feel anxious if you hear a notification, but you can’t check it? Do you reach for your phone as soon as you wake up or find it hard to put it down at night?

You’re not alone; many users feel the same way. But how does a pocket-sized piece of technology make you act like this?

Your phone has been designed using what’s known as persuasive technology – ways to exploit your brain’s natural responses and keep you swiping and clicking.

When you achieve a goal, your brain gets a hit of dopamine. That makes you feel good. In evolutionary terms, this makes perfect sense.